Search Engine Marketing Exploding
A report from SEMPO (Search Engine Marketing Professional Organization) states that last year, North American advertisers spent $9.4 billion on SEM (Search Engine Marketing). That figure represents a 63% increase over the 2005 totals. Because of the popularity of Internet advertising, it is estimated that the amount spent per year will nearly double by 2011. What will that mean for your web site?
The main objective of Search Engine Marketing is to get the word out about your web site. By the time you start down that path, you should have already optimized your web site for the search engines (SEO), but the two disciplines are closely related and should work together.
Basically, you want to put your web site in front of as many eyes as possible. This could be by paying for advertising space on other popular web sites or paying to be included in […]
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